Philosophical Quotes on Art

How to tell an artwork from what is a work of art is not? What is it that makes an object, or a gesture, a work of art? Those questions lie at the core of Philosophy of Art, a major subfield of Aesthetics. Here is a collection of quotes on the subject. Theodor Adorno Art is magic delivered from the lie of being truth. Leonard Bernstein Any great work of art... revives and readapts time and space, and the measure of its success is the extent to which it makes you an inhabitant of that world—the extent to which it invites you in and lets you breathe its strange, special air. Jorge Luis Borges A writer—and, I believe, generally all persons—must think that whatever happens to him or her is a resource. All things have been given to us for a purpose, and an artist must feel this more intensely. All that happens to us, including our humiliations, our misfortunes, our embarrassments, all is given to us as raw material, as clay, so that we may shape our art.​ John Dewey Art is the complement of science. Science as I have said is concerned wholly with relations, not with individuals. Art, on the other hand, is not only the disclosure of the individuality of the artist but also a manifestation of individuality as creative of the future, in an unprecedented response to conditions as they were in the past. Some artists in their vision of what might be but is not, have been conscious rebels. But conscious protest and revolt is not the form which the labor of the artist in creation of the future must necessarily take. Discontent with things as they are is normally the expression of the vision of what may be and is not, art in being the manifestation of individuality is this prophetic vision. Art is not the possession of the few who are recognized writers, painters, musicians; it is the authentic expression of any and all individuality. Those who have the gift of creative expression in unusually large measure disclose the meaning of the individuality of others to those others. In participating in the work of art, they become artists in their activity. They learn to know and honor individuality in whatever form it appears. The fountains of creative activity are discovered and released. The free individuality which is the source of art is also the final source of creative development in time. Eric Fromm The transformation of an atomistic into a communitarian society depends on creating again the opportunity for people to sing together, walk together, dance together, admire together.

Mood (Composition and Literature) Definition Examples

In essays and other literary works, the mood is the dominant impression or emotional atmosphere evoked by the text. Distinguishing between mood and tone can be difficult. W. Harmon and H. Holman suggest that mood is the emotional-intellectual attitude of the author toward the subject and tone the attitude of the author toward the audience (A Handbook to Literature, 2006). Examples and Observations From Other Texts Authors often use concrete details to engage the readers imagination, establishing mood and tone; they often draw on sensory imagery. In Journey to Nine Miles, when Alice Walker writes, By five oclock, we were awake, listening to the soothing slapping of the surf and watching the sky redden over the ocean, she appeals to the readers senses of sight and sound to establish a colorful, sensual tone that pervades the essay. Similarly, Arthur C. Clarkes narrator creates tension—establishing mood and tone—in the first few sentences of The Star, while providing readers with a clear sense of time and place: It is three thousand light-years to the Vatican. Once, I believed that space could have no power over faith, just as I believed that the heavens declared the glory of Gods handiwork. Now I have seen that handiwork and my faith is sorely troubled.(J. Sterling Warner and Judith Hilliard, Visions Across the Americas: Short Essays for Composition, 7th ed. Wadsworth, 2010)[T]he r eader must have a sympathetic relation with the subject matter and a sensitive ear; especially must he have a sense of pitch in writing. He must recognize when the quality of feeling comes inevitably out of the theme itself; when the language, the stresses, the very structure of the sentences are imposed upon the writer by the special mood of the piece.(Willa Cather, Miss Jewett. Not Under Forty, 1936)Tone in fiction is like the tone of a storytellers voice: is it playful, serious, melancholy, frightening, or what? (It can be any of these things, and still be the same voice.)Mood has to do with the emotions the author makes the reader feel in less direct ways—by the sounds of the words she uses, the length and rhythm of sentences, the choice of images and their associations.Sometimes tone and mood are most effective when they are mismatched.(Damon Knight, Creating Short Fiction, 3rd ed. Macmillan, 1997)The mood of a poem is not quite the same thing as the tone although the tw o are very closely linked. When we refer to the mood of a poem we are really talking about the atmosphere that the poet creates in the poem. . . .One way to try to help yourself establish the mood of a poem is to read it aloud. You can experiment with various readings, seeing which one you think best fits the particular poem. (Dont try this in an exam, of course.) The more practice you get at reading poems aloud and the more you are able to hear others read them, the better able you will be able to hear poems in your mind when you read them to yourself.(Steven Croft, English Literature: The Ultimate Study Guide. Letts and Londale, 2004)The essay, as a literary form, resembles the lyric, in so far as it is molded by some central mood—whimsical, serious, or satirical. Give the mood, and the essay, from the first sentence to the last, grows around it as the cocoon grows around the silkworm. The essay writer is a chartered libertine and a law unto himself. A quick ear and eye, an ability to discern the infinite suggestiveness of common things, a brooding meditative spirit, are all that the essayist requires to start business with. (Alexander Smith, On the Writing of Essays. Dreamthorp, 1863) Mood in Walkers Jubilee (1966) In several instances [in Margaret Walkers novel Jubilee] mood is conveyed more by conventional notation—the number thirteen, boiling black pot, full moon, squinch owl, black crone—than any decisive nuance of thought or detail; or more precisely, fear is disembodied from internal agitations of feeling and becomes an attribute of things. Midnight came and thirteen people waited for death. The black pot boiled, and the full moon rode the clouds high in the heavens and straight up over their heads. . . . It was not a night for people to sleep easy. Every now and then the squinch owl hollered and the crackling fire would glare and the black pot boil. . . . Hortense J. Spillers, A Hateful Passion, a Lost Love. Toni Morrisons Sula, ed. by Harold Bloom. Chelsea House, 1999)

Graduation Speech High School - 1060 Words

High school is supposed to be the place where you have fun and a time in your life you’re supposed to enjoy. Movies often trick you into believing that high school is an amazing time in your life and there is nothing but parties and fun. In Bring it on, they portrayed the fun and exciting part of high school cheer-leading, however they intentionally leave out the tough times high school students’ face in school and in their practices. In other popular movies, such as High School Musical the students have no pressures other than the next basketball game. In reality, this doesn t happen. The constant pressure is affected by the grade level you are in. In high school, students can be classified based on the pressures that are faced in each grade level into the categories of freshman, sophomores/juniors, and seniors. I am here to help you make your high school experience less stressful. Freshman year is the year you have idolized all through your childhood. You finally become a high school student. The pressures almost all freshman deal with are: transitioning into high school, staying focused, and the influence from your friends. High school is very different transformation from middle school. Because of this difference, it s sometimes is hard for you to adjust to the change. The social aspect of high school is larger because there are students from the other middle schools combined into one high school. Meeting new people can lead you to forget about your work. As aShow MoreRelatedGraduation Speech : High School934 Words   |  4 Pageslife would be graduation. For many people, graduating from high school is an objective. It takes a lot of time, effort, and determination to accomplish that goal. For others graduation is the end of high school, and the beginning of a new chapter in life. When graduated people feel as if adulthood has begun. In the long run, grad uating opens a lot of opportunities for people to thrive. I can almost reminisce the day as if it was yesterday. I was sitting in bed like any other school day. It seemedRead MoreGraduation Speech : High School852 Words   |  4 PagesAccording to a report from Thomas Nelson Community College website, 15.7 percent is the graduation rate in 2010. 84 percent of students failed to receive their degree. That’s beyond sad. College can be difficulty especially with everyday life is getting harder to main family life work and financials. Because college is challenging, I know that I have issues that I must overcome. I told myself the more patient s I have the better success I will have. Although college will be difficult my goal isRead MoreGraduation Speech : High School Essay2254 Words   |  10 Pages The day I graduated from high school The High school graduation day is a life full of journeys for everyone, high school life is a memorable time for most people, for me as well. High school can be filled with lots of good memories for some people and it could be filled with bad memories, for me it was both I had good times and I had bad times. The High school Graduation day should definitely be the best day of your life because that means no more high school, no more having to wake up at 6Read MoreGraduation Speech : High School Graduation854 Words   |  4 Pagesfail High School graduation can be an exciting time in a student’s life. It is a time in their lives where they begin to experience the kind of freedom that comes along with growing up. This freedom allows students to choose the type of college or University they would like to attend. It is necessary that they understand how responsible they need to be with the freedom that is being offered to them. When choosing what college or university to attend it may be tempting to want to go to a school thatRead MoreGraduation Speech : High School Graduation1507 Words   |  7 PagesForest English 1010 9/9/2014 Graduation During our lives, most of us have hated getting up early. Whether we as humans enjoy mornings or not, we’re always looking forward to that unforgettable day. That special is high school graduation for me. Graduation is a ceremony that recognizes students that have excelled through school. Graduation was one of the best days of my life, perhaps even better than the day that I started college. There is no other day like graduation where there comes this feelingRead MoreGraduation Speech : High School Graduation933 Words   |  4 PagesHigh School Graduation With regards to high school graduation, Balfanz, Herzog, and Iver (2007) followed 12,972 Philadelphia students enrolled in traditional middle schools from six grade (1996-1997) until 1 year beyond their expected graduation from high school (2003-2004) in order to understand what indicators would affect their projected graduation date. Unlike many of the early K-8 schools, the population Balfanz et al followed consisted of 64% African American, 19% White, 12% Hispanic,Read MoreGraduation Speech On High School Graduation851 Words   |  4 PagesThere Is No Success Without The Opportunity to Fail High School graduation can be an exciting time in a student’s life. It is a time when they begin to experience the kind of freedom that comes along with growing up. This freedom allows students to choose the type of college or University they would like to attend. It is necessary that they understand how responsible they need to be with the freedom that is being offered to them. When choosing what college or university they would like toRead MoreGraduation Speech : High School997 Words   |  4 Pagesup, I loved going to school and dreamed of one day attending college. Attending school every day and receiving good grades had become my top priority from K-12. I excelled from K-8th grade, but entering into high school was completely different than primary school. The atmosphere and environment was new to me, I was free to roam the halls or walk back out the door without any repercussions. This began my downward spiral in high school. My freshman year was by far the best school year for me becauseRead MoreGraduation Speech : High School897 Words   |  4 PagesHigh school was one of the most challenging moments in my life. Not only did I have to deal with the academic pressures and social issues from my peers I had external factors that were heavily impacting me as well. During my junior year my mom separated from her husband and me and my three little brothe rs ended up staying house to house with close relatives. Shortly after that time at the beginning of my senior year, my mom was sent to prison. In the midst of dealing with all of the demands thatRead MoreGraduation Speech : High School Essay1434 Words   |  6 PagesWhen I was in high school I had one goal, I would graduate top of my class and go to the University of Florida for pre-medicine, then onto their medical school. I never considered that I would want anything else, so I went to a specialty high school that would allow me to specialize in Biomedical sciences(STEM) and never even thought about the possibility of a life other than the one I had so precisely planned out for myself. When my nephews were born my sophomore year all of my priorities changed

Analysis Of The Poem The Cask Of Amontillado - 982 Words

The Cask of Amontillado (p. 1846) Kaylie Turner The short story, â€Å"The Cask of Amontillado† is very much influenced by the author’s life. Edgar Allen Poe never knew his parents; his mother died when he was three and his father left him. In consequence, he went to live with John and Frances Allen, in Richmond, Virginia. When, the Allens wouldn’t give him enough money to go to the University of Virginia, he gambled to pay his tuition and ended up in debt. This was atrocious for him, but more adversity was to come. When he got back from college, he found out his fiancà ©e had gotten engaged to someone else. So yeah, his life was crummy, and that is what turned him down the path toward writing about people murderously plotting revenge; he wanted not just to punish, but to punish with impunity. Then, he did something really crazy and married his thirteen year old cousin, Virginia. Poe took various jobs at magazines, but still could not make enough money to support his family. In 1846, his wife was diagnosed wi th tuberculosis and died in 1847. After that, he started to suffer from bouts of insanity. Three years after â€Å"The Cask of Amontillado† was published, he mysteriously died. â€Å"The Cask of Amontillado† is the story of a man wanting to get revenge on someone for something the reader does not quite know; Poe only starts his story with â€Å"The thousand injuries of Fortunato I had borne as best I could†¦Ã¢â‚¬  He narrates his whole story in first person point of view. The actual plot pointsShow MoreRelatedFor the Love of God, Poe! Essay1359 Words   |  6 Pagesmysteriously supernatural poem â€Å"The Raven†, Poe’s tales are a direct byproduct of the mayhem experienced in his life, as well as his (arguably) psychologically-tormented mind. Though all of this author’s pieces are very rich in elaborate themes, motifs, and especially fantastically blatant irony, one particularly stands out to me -- â€Å"The Cask of Amontillado†. This story recounts how a man called Montresor seeks revenge upon a â€Å"friend† who allegedly insulted him. In â€Å"The Cask of Amontillado†, the brilliantRead MoreReflect ion of â€Å"The Cask of Amontillado†1682 Words   |  7 Pagesof â€Å"The Cask of Amontillado† Edgar Allan Poe was a very dark, dramatic writer. All of his stories require the audience to reread his works of art. There are so many elements incorporated into his stories that it would be impossible to understand them all after one reading. His stories drip with irony and reveal mysteries in an interesting way. He writes his stories in a way that engages the mind and questions character. One of his most famous short stories is â€Å"The Cask of Amontillado†. ThisRead MoreThe Oval Portrait By Edgar Allan Poe1490 Words   |  6 Pages He is known for writing dark and mysterious stories and poems. â€Å"His imaginative storytelling led to literary innovations, earning him the nickname Father of the Detective Story (Edgar Allan Poe Biography.com). When writing stories he wanted the readers to have that one emotion or feeling when reading his writing. Poe has very many stories he is known for two of those short stories being; â€Å"The Oval Portrait† and â€Å"The Cask of Amontillado†. The short story â€Å"The Oval Portrait†, written by Edgar AllanRead MorePoes Narrators in Cask of Amontillado and Fall of the House of Usher1971 Words   |  8 PagesOne of the most famous authors in American history is Edgar Allen Poe, thanks to his intricate and unsettling short stories and poems. One of the strongest aspects of Poe’s writing style is the allure and complexity of the narrator of the story. These narrators, ranging from innocent bystanders to psychotic murderers, add depth to such a short story and really allow Poe to explore the themes of death and murder which he seems to have an unhealthy obsession towards. Furthermore, he uses these narratorsRead MoreThe Cask of Amontillado by Edgar Allan Poe Critical Essay1935 Words   |  8 Pagesat a young age and his foster parents disowning him to marrying his cousin and never settling down in one place. Poe had a unique and tumultuous life full of ups and downs which relate to his characters and the theme s of his stories. In The Cask of Amontillado poe uses irony, symbolism and the theme of revenge to draw in the reader and to leave and deep emotional reaction to the story that won’t soon be forgotten. Edgar Allan Poe was born January 19, 1809 in Boston, Massachusetts. His ParentsRead MoreThe Cask Of Amontillado By Edgar Allen Poe2223 Words   |  9 Pages Edgar Allen Poe’s The Cask of Amontillado tells the story of a man who illustrates vengeance in its purest form. The short story is set in an unnamed Italian city during a time of celebration and carnival. It is told in a flashback by the narrator, Montresor, who recounts the day he took revenge on Fortunato, a man who continuously insulted him until he had enough and responded. This story is one of the most influential works in the horror genre as it possesses valuable insight into the psychologicalRead MoreAnalysis of Poes Successes and Failures in Poetry and Fiction1745 Words   |  7 PagesAn Analysis of Poes Successes and Failures in Poetry and Fiction Edgar Allan Poes career may have been a failure considering what he set out to do, but he did achieve some success and notoriety in his own lifetime. His most successful poem was, of course, The Raven, a piece he composed to satisfy popular taste. But some of his short fiction was popular as well. As an editor and publisher, however, Poe did not quite achieve the greatness he sought. His legacy grew only after his death, thanksRead MoreThe Cask Of Amontillado By Edgar Poe2141 Words   |  9 Pageswhat he is trying to get across by just ready his stories or poems just one time. His style of writing is very unique, usually gothic. It has something to do with his background, he was a struggling child growing up, losing both of his parents at a young age. Then later having issues in school, he was kicked out of West Point. For him writing was a way to express himself and exhale. One of his most famous work is â€Å"The Cask of Amontillado† published in 1846. The story revolves around, Montresor, whoRead MoreInfluence Of A Life By Richard Connell And Edgar Allan Poe1600 Words   |  7 Pagesviolence as a theme. He relates the violence from the war to redirect into his stories. Although, these different themes he writes will allow him to create an urge of passion, and confidence with the characters, and the piece. â€Å"The Most Dangerous Game† Analysis Richard Connell has written many stories with many of his techniques, but of the most memorable story is â€Å"The Most Dangerous Game†. This story shows the main character Sanger Rainsford, in certain positions on the island and in the game that addRead MoreAnalysis Of The Movie Miranda August 1792 Words   |  8 PagesThroughout this year, I’ve ready numerous bodies of text varying from poems, plays, novels, and essays, which were all meaningful literary pieces with profound influence on pertinent topics as well as controversial ones. These literary pieces, alongside the work of Miranda July, an author who best represents my current generation (millennials), aided in unveiling the universal theme: reality is dictated by your perception. This paper will discuss the texts read and analyzed throughout my English

Benefits Compensation in Small Businesses Free Essays

This paper is based on the benefits and compensation in small businesses as this is one of the important factors the small businesses have to consider and likewise have to struggle to compete for top quality employees with big businesses. It is very important for any business to hire good and hardworking employees and for this; they have to plan out proper strategies. Moreover, it is not just important to hire diligent employees but the business also has to make strategies as to how to retain them especially in the case of the small businesses because the competition is very high and it is essential for them to retain them. We will write a custom essay sample on Benefits Compensation in Small Businesses or any similar topic only for you Order Now Organizational culture The culture followed by an organization highlights its personality. Culture basically comprises of the assumptions, the values and norms the business has, its financial position and about its members and their behaviors. Whenever a new member is added to an organization, they don’t take much time to study and learn about the type of culture being followed, however every company has its different culture and although new employees may take time to adjust but they soon get to know about it and work accordingly. There are always some things that are quite obvious for others to understand what type of culture a business has adopted. The way the interior of an organization such as the setting and the furniture being used, what the people working in an organization wear and how and what they talk about tells about the culture of an organization. This is one of the factor that is considered as important by the employees and so the business must set a kind of culture that is easy and favorable for the employees to adjust and is basically the task of the HR department to make the employees feel comfortable. Can HR system make a difference to the creation of such culture? The human resources are required by all the organizations in order to compete in the extremely aggressive world today. This reason defines the purpose of the HR system extremely necessary, increases efficiency and also enables the company to achieve a competitive advantage over its competitors. HR also helps to identify how and in what ways an individual attributes to affect is organizational effectiveness. The key purpose of HR strategy is to guide the process by which organizations develop and position organizational and human capital to augment their competitiveness. Nowadays, HR is used as a model that reflects an era of strategic management. It emphasizes on the knowledge-based competition. Therefore, these systems are designed in a way to develop and support ideas of intellectual capital and knowledge management that propel strategy formation. (Pynes, 2004). Problematic areas of Human Resource development activities One of the major problems being faced by the HR department is because of the diversified workforce at an organization. Many people feel uncomfortable to working with people of a different age, sex, or culture. Despite the fact that employing people from different groups is good but it can lead to a clot of conflicts. The management has to manage a diversified workforce effectively or it can effect employee satisfaction and productivity negatively and the employees who recognize themselves as valued members of their organization are more diligent, concerned, and innovative and this tends them to work harder. Another problem can be the economic unrest prevailing. People from diversified groups would be having different definition of ambition. The outcome of ambition is mostly unpredictable, some ambitions begun in selflessness end in rancor; others begun in selfishness end in large-heartedness. It can at times be uncontrollable as well and some people may not be able handle ambition serving it as a grief to others. It also leads to jealousy. Other than that, people might opt any way to achieve their goals and these might be unlawful as well. (Evans, 2003). Role and function of HR department To define human resources in the simplest words we can say that they are the â€Å"resources for humans† within the workplace. The task of the HR department is to meet the needs of the employees and it also serves as a connection between all the people who are involved. The HR system of an organization comes into existence depending on the company size. The Human Resource Department can be formed just by appointing Personnel who can manage a small workforce, In case of a small company but in the case where a larger, complex organization is concerned that employs hundreds of people with many departments and divisions, the task becomes more demanding. Employee Compensation Benefits This includes the remuneration and bonuses such as paid leaves, sick leaves and insurance policies, etc and it is Human Resources Department that is in charge to develop and to manage the benefits compensation system for the staff that serves as an inducement to guarantee the recruitment. Their goal does not just finish after recruitment but they also have to work on retaining employees and make them continue working for the company. After recruiting an employee, the Benefits Coordinator of the business must meet the selected candidates one-on-one or in small group settings and explain their benefits package. (Brockbank Ulrich, 2005). Employee Relations These might include age and gender, race discrimination, etc. and it is mandatory for the HR Department to make sure a fair treatment of employees. Employees should know that they are safe and they can approach someone in case they are unfairly treated by anyone. The HR Department acts as an negotiator and works to establish cooperation between the legal entities, regulatory agencies, supervisors and employees to properly tackle and determine the issue is persisting. Policy Formulation Every company whatever its size is has a set of rules and policies. This is essential so that proper regulation can be maintained at the work place. These policies also help the managers to hire individuals and evaluate the performance of an employee currently working for the firm. Maslow’s model Abraham Maslow was the one who proposed the hierarchy of needs model. The model consisted of the five basic needs that every employee requires from the organization in order to sustain well. The most imperative need is the physiological need of an employee that includes the basic needs without which he cannot survive such as food, water, clothing and shelter. Next comes the safety needs of an employee, that are also essential to make him perform well in an organization and this is followed by the need of belongingness. As man is a social animal, he always needs family and friends, etc. Third is the self-esteem needs that can be explained by admiration as a person always needs recognition from others for encouragement. The last is the need of self-actualization i. e. enhancing ones capabilities. However, some factors also put restrictions to this model and one of them is the differences in thinking levels of the employees belonging to different cultural backgrounds. Rewards and Benefits Rewards and benefits are major set of HRM activities. The business should provide their employees rewards and benefits like pay, fringe, etc. The most common rewards they can give to the employees are worker’s compensation, social security and unemployment insurance. By focusing the employee’s performance it provides benefits to its employees, which are considered by the staff members, executives and managers of the company. Conclusion The leaders are the ones who should encourage their juniors to suggest ideas that could lead to creativity and innovation. The employees should be rewarded, supported and proper amalgamation should be provided for the processes. Fund learning should be encouraged. This can be done by prioritizing it into budgets and work plans and to make it accessible to the employees or it would be of no use. Trust and respect should be placed on all the levels of the organization. Free communication and personalization should be allowed. Constant training or at least monthly or yearly training programs should be held for all the staff to keep on learning new things. The return on investment should be taken care of. The employees should know how much they are contributing to the company. These are some more factors that could help UN to retain their current employees. (Anderson Anderson, n. d. ). Reference Anderson, D. Anderson, L. (n. d. ). A. Awake at the Wheel: Moving beyond Change Management to Conscious Change Leadership. March 9th, 2009. Retrieved from: http://www. changeleadersroadmap. com/freeresources/P1D. 7. 17. aspx Brockbank, W. Ulrich, D. (2005). The HR Value Proposition. Boston: Harvard Business School Press. Evans, C. (2003). Managing for Knowledge – HR’s Strategic Role. 1st Edn. Butterworth- Heinemann. Pynes, J. E. (2004). Human Resources Management for Public and Nonprofit Organizations. (Jossey Bass Nonprofit Public Management Series). 2nd Edn. Jossey-Bass. How to cite Benefits Compensation in Small Businesses, Papers

Explanation of the Term Corporate Social Responsibility

Questions: 1: Explanation of the term Corporate Social responsibility? 2: Relationship of CSR with strategic purpose of the organization Illuminate Ltd? 3: Application of the theory of corporate social responsibility while meeting the interests of the group of stakeholders 4: Recommendations to the board of directors of Illuminate Ltd in order to accept or reject the concept of Corporate Social responsibility? Answers: Introduction In the present scenario, the modern business organizations have realized the importance of corporate social responsibility. This further helps the organization to satisfy the wants and needs of their stakeholders. The given report will throw light on the importance of corporate social responsibility and its essence for meeting the strategic purpose of all the modern business organizations (Tully, 2012). Lastly, more than a few amounts of recommendations will be given to the management of the organizations in order to accept or reject the concept of corporate social responsibility. The organization chosen in the given case is Illuminate Ltd. The report will be presented to the board of directors of the organization (Azmat and Zutshi, 2012). 1: Explanation of the term Corporate Social responsibility The term corporate social responsibility interprets about the responsibility of the modern business organizations towards meeting the objectives of their internal and external stakeholders. In other words, the integration of social and economic factors by a respective business organization can be defined as corporate social responsibility of the modern business organizations. Beams (2012) infer that actions taken in favor to meet the social and economic concerns of all the stakeholders are termed as corporate social responsibility of the organization. In addition to this, many modern authors define the term of corporate social responsibility as the manner to carry out the business in an ethically manner. There are several processes of carrying the process of corporate social responsibility. One of the processes of carrying the approach of corporate social responsibility is triple bottom line approach. The triple bottom line approach has majorly three elements. These three elements are planet, people and profit. Due to this reason, all the modern business organizations interpret a CSR report in their financial statement that reflects the requirements of the stakeholders. However, on the contrary side, there are several criticisms to the aspect of corporate social responsibility. Many economists and business analysts argue that many business organizations carry out the process of corporate social responsibilities just to hide their respective operational process of their unethical business activities. This further misdirects their stakeholders of the business firms. Several controversial industries and organizations who are engaged in business processes of tobacco, alcohol produce goods and services that can be proved to be harmful for their customers even though they per form corporate social activities. Therefore, it is up to the business organizations in what manner they will carry out their business activities through corporate social responsibilities (Azmat and Zutshi, 2012). 2: Relationship of CSR with strategic purpose of the organization Illuminate Ltd The modern business organization has witnessed the importance of corporate social responsibilities to attain their aims and objectives. The main purpose of every business organization like Illuminate Ltd is profit maximization and wealth maximization. This strategic purpose for the organization is to increase the customer base by providing effective quality of goods and services and to carry out the business in an effective manner Bragg (2011). This has direct relationship by meeting the objectives of the stakeholders. The stakeholders of the organization form customers, employees, suppliers, creditors and debtors. These stakeholders can also be segmented with the help of triple bottom line theory of corporate social responsibility. The people forms the employees of the organization, profit forms the profits earned by the respective organization and planet forms the total stakeholders environment of a respective business firm. Corporate social responsibility forms a part of strategic plan for the modern business firms Coombs and Holladay (2012). This is mainly because; the process of corporate social responsibility helps an organization to meet their respective social and economical requirements. The process of CSR involves engagement of the stakeholders in the strategic mission and vision of a respective firm. This can also be done through the application of ethical theories, fair trade theory, triple bottom line theory and engagement of different CSR programs and being responsibility to the society as well as the environment at large Cross and Khuzami (2012). Figure 1: Relationship between CSR and strategic purpose of firms The above diagram interprets how the process of corporate social responsibility meets and helps to attain the strategic purpose and objectives of a business firm like Illuminate Ltd. In addition to this, this also reflects the communication process of corporate social responsibility includes CSR report, company websites, marketing channels, media and word of mouth coverage issues. This processes further helps to minimize the issues of various stakeholders of the entire business firm. This can further help to attain the strategic aims and objectives of a business firm like Illuminate Ltd. This is done through the assist of creation of awareness, attributes, trust, loyalty and advocacy of the overall stakeholders (Daghani et al. 2011). Therefore, it is inferred that the process of corporate social responsibility increase the contingency factor of the modern business firms. In addition to this, the brand image of the firm increases due to effective utilization of the process of corporat e social responsibility. Apart from this, the systematic and unsystematic risks of a business organization can be minimized if that particular organization can implement the process of corporate social responsibility. The process of ethical marketing, sustainability of the environment, development of the communities can also be done through the given CSR process. Through the given theories and process, the organization can gain potential benefit of strategic planning process and techniques. In addition to this, the philanthropic behavior of the organizations demands on the manner in which they carry out their business activities. This can be proved to be extremely effective in terms of their social and environmentally sustainable. Doupnik and Perera (2012) opines that the strategic success and strategic purpose of the organizations depends upon the quality control process of CSR and financial soundness of the modern business firm. Therefore, the management of the organization Illuminate Ltd needs to implemen t the process of corporate social responsibility in order to attain their respective strategic aims and objectives to make their business sustainable in the competitive business environment Follett (2012). 3: Application of the theory of corporate social responsibility while meeting the interests of the group of stakeholders The modern business environment has witnessed several business organizations implementing different forms and concepts of corporate social responsibility to enhance their brand image and meet the requirements of their respective stakeholders. For example, the global organization Coca-Cola utilizes their reserves and surplus in women empowerment and in several water harvesting projects. Such types of program form a part of the corporate social responsibility of the organization Foreman (2013). These forms of activities help to meet the different forms of interests of the stakeholders of the particular business firm. In addition to this, there are several other good examples of corporate social responsibility activities in any given industry. For example, the global giant Microsoft also takes part in several corporate social activities like women empowerment, development in rural areas, disaster management. Their mission and vision is attainment of social and environmental friendly act ivities. The management of the organization aligns their strategic objectives with their corporate social responsibilities to meet the needs and interests of their respective stakeholders (Garrison et al. 2012). With effective CSR activities, the organization is also successful in increasing the shareholder value. This also helps the management to meet the interests of their entire stakeholders. This is also evident from the fact that there is a direct correlation between the strategic alignment of their respective goals and mission with their respective corporate social responsibility activities. As discussed above, there are various dimensions of corporate social responsibility (Haynes et al. 2012). These are people, planet and profit in the triple bottom line theory. This will surely have a positive impact on any particular business organization. The main strategic business objective of any particular organization is to increase their profitability as well as their customer base. With effective form of corporate social responsibility, any particular organization can attain a higher level of success in terms of attaining their respective goals and mission (Harvie, 2011). Figure 2: Application of CSR through the given model (Source: Haynes et al. 2012) On the contrary, there are several negative practices of CSR activities on any particular industry. The poor examples of corporate social responsibilities are HSBC, British Petroleum, etc. The organization HSBC has been involved financial unethical practices in their respective financial statements (Tully, 2012). This is a poor example of corporate social responsibility and can have a negative impact on the brand image of the organization. The organization British Petroleum was involved in oil split crisis that not only damaged the society, but also have a negative impact on the global world environment (Jahdi, 2014). This further interprets that the organization has shown a poor example in terms of corporate social responsibilities as per the requirements and interests of the stakeholders. Therefore, this further reflects that the modern business organizations have been successful in setting several poor and good examples in implementing the process and approaches of corporate socia l responsibility in an effective manner. In addition to this, it is of great essence for the organization Illuminate Ltd to carry out different forms of CSR as performed by organizations like Microsoft and Coca-Cola. There are various expectations of the internal and external group of stakeholders of a particular business firm. These can be in the form of increasing their respective shareholder and equity value and keeping the environmental and social standards effectively. It is of great essence for the organization to manage their business activities effectively (Lee and Kim, 2012). This can also be done if an organization makes their business activities sustainable towards environmental and social efforts. This is only possible with effective implementation of CSR process. 4: Recommendations to the board of directors of Illuminate Ltd in order to accept or reject the concept of Corporate Social responsibility There are several recommendations which can be given to the organization Illuminate Ltd in terms of improving and accepting the concept and theories of corporate social responsibilities. This is mainly because the organization can have a positive effect in all parts of the organization. Currently, the major issue of the organization Illuminate Ltd is that the brand equity of the firm is low and the customer base of the organization is also not on the higher side. Therefore, it is of great essence for the firm to increase their customer base as well as the market share by implementing the CSR concept. Apart from this, the business firm requires to implement the good process of CSR activities as followed by the organizations Coca Cola and Microsoft. This will further assist the firm to build up their customer base as well as their market share by a large extent (Lindgreen, 2012). With the application of all the theories of corporate social responsibility, the organization can attain a higher level of competitive advantage and can easily create brand awareness at par with its competitors. In addition to this, it can be also inferred that if the organization implements the tool of triple bottom line theory, then they can easily meet the interest of their shareholders as well as their entire stakeholders in a timely manner (Thomson and Jones, 2015). Apart from this, it can be inferred that the organization can also attain their respective short term and long term goals through effective usage of Corporate Social Responsibility. Apart from this, the board of directors of the organization Illuminate Ltd needs to include their corporate social responsibility report in their financial reports, websites, company journals, etc (LoÃÅ'ˆber, 2012). This will also help to create awareness among the stakeholders and also will assist in meeting the requirements of the respective interests of the stakeholders. The CSR report of the organization will further help the organiz ation to solve the issues of shareholders, employees, customers, suppliers, creditors, etc. The global CSR initiative undertaken by the organization will also assist to build up their business environment through ethics and integrity. This will assist the firm to engage their stakeholders in a prospective manner. All the legal and risk management issues can also be solved through the analysis and implementation of Corporate social responsibility process (McDonald, 2014). Conclusion Hence, it might be said that there are certain aspect of the corporate social responsibility that is important in the present scenario. The importance of the responsibility is related to the stakeholders and the efficacy lies with the amount of responsibility. The tailoring of the responsibility is related to the report and the effectiveness of CSR. Reference list Azmat, F. and Zutshi, A. (2012). Perceptions of corporate social responsibility amongst immigrant entrepreneurs.Social Responsibility Journal, 8(1), pp.63-76. Beams, F. (2012).Advanced accounting. Boston: Pearson. Bragg, S. (2011).Wiley GAAP 2012. Hoboken, NJ: John Wiley Sons. Coombs, W. and Holladay, S. (2012).Managing corporate social responsibility. Malden, MA: Wiley-Blackwell. Cross, M. and Khuzami, R. (2012).The SEC speaks in 2012. New York, NY: Practising Law Institute. Daghani, R., Nasr, M. and Khanbeigi, M. (2011). Productivity, New Paradigm for Management, Accountant and Business Environment.IJBM, 6(6). Doupnik, T. and Perera, M. (2012).International accounting. New York: McGraw-Hill Irwin. Follett, R. (2012).How to keep score in business. Upper Saddle River, N.J.: FT Press. Foreman, P. (2013). Accounting History: Publication List 2012.Accounting History, 18(2), pp.281-284. Garrison, R., Noreen, E. and Brewer, P. (2012).Managerial accounting. New York: McGraw-Hill/Irwin. Harvie, B. (2011).The complete idiot's guide to QuickBooks 2012. New York, N.Y.: Alpha Books. Haynes, K., Murray, A. and Dillard, J. (2012).Corporate social responsibility. Abingdon, Oxon: Routledge. Horngren, C., Harrison, W. and Oliver, M. (2012).Accounting. Upper Saddle River, N.J.: Pearson Prentice Hall. Jahdi, K. (2014). Cause-related marketing (CaRM) and corporate social responsibility (CSR).Social Responsibility Journal, 10(4), pp.674-684. Lee, J. and Kim, I. (2012).Engineering accounting. Hauppauge, N.Y.: Nova Science Publisher's. Lindgreen, A. (2012).A stakeholder approach to corporate social responsibility. Farnham, Surrey: Gower. LoÃÅ'ˆber, H. (2012).Corporate management, corporate social responsibility and customers. Hamburg: Diplomica Verlag. McDonald, S. (2014). Social responsibility clusters arising from social partnerships.Social Responsibility Journal, 10(2), pp.331-347. Thomson, K. and Jones, J. (2015). Being and becoming a professional accountant in Canada.Critical perspectives on international business, 11(2), pp.156-172. Tully, S. (2012).International corporate legal responsibility. Alphen aan den Rijn: Kluwer Law International.

Marketing for Journal of Production Economics- myassignmenthelp

Question: Discuss about theMarketing for Journal of Production Economics. Answer: Value chain analysis is the process by which a firm identifies its vital activities and support that add value to the final product. These activities are then analyzed and a conclusion made on how they can be used to reduce the production cost or increase differentiation of the firms products. It is a representation of the process that a firm undertakes in the process of transforming inputs to outputs(Cruz-Mejia, 2014). The primary aim of value chain analysis is to identify the most valuable activities of the firm to determine the one that can be improved to provide competitive advantages for the company. Overall, if a companys competitive advantage lies in differentiation, it will then try to develop strategies for undertaking its activities better than their rivals(Agustina, 2014). If it competes by cost advantage, it will struggle to carry out its activities at a cost lower than that of its competitors. Asa scarf is a product produced in France that is required to be introduced into the Australian and Chinese market. The targeted customers are high end, who want high-quality products regardless of their cost. Now that the buyers have nothing to do with the price but quality, the competitive advantage of the scarf producing firm lie in differentiation. Care has to be taken to ensure that the produced products are of the high quality(Ener, 2015). Currently, the main source of competitive advantage is innovativeness and technological improvement and therefore need for value chain analysis. In order achieve competitive advantage through differentiation, the firm ought to identify the customer value creating activities, determine the differentiation strategies for improving customer value and later identify the best sustainable differentiation. Product consolidation Product consolidation refers to the processes in which companies or firms merge or consolidate to act as a single big entity with the aim of acquiring competitive advantage as well as having a potential control over the product prices. Firms come together either through buyout emergence. This move helps to scrape off the small business that is not performing in the market. Consolidation reduces competition and thus merged firms have the capacity of controlling the product prices however they wish(Darmawan, 2016). The same strategy can be applied in Asa scarf. The product is entering a new market where there exists other firm dealing with the same products at apparently the same prices and quality. The best strategy to counter this problem is through consolidation where the scarf producing firm will remain the only operating firm. If the company needs to command a substantial position in the market it intends to enter, then absolutely consolidation is the choice(Gereffi, 2016). If the other supplying firms are scrapped off from the market, the firm will start enjoying monopoly advantages and will, therefore, be in a position to sell its product at the price it wishes without the threat of competitors offering the same product at a lower cost(Mudambi, 2015). A fact that has to be appreciated is that penetrating into a foreign market will not be comfortable with already established brands dealing with the same products. Therefore wise enough, the Asa scarf producing firm would better strategize on how to achieve consolidation so as to penetrate the intended markets with ease. References Agustina, D. (2014). Vehicle scheduling and routing at a cross-docking center for food supply chains. International Journal of Production Economics, 2 (7), 87-90. Cruz-Mejia, O. (2014). Lead time performance in an internet product delivery supply chain with automatic consolidation. Journal of Ambient Intelligence and Humanized Computing, 4 (7), 76-87. Darmawan, M. (2016). Value chain analysis for green productivity improvement in the natural rubber supply chain: a case study. Journal of Cleaner Production, 3 (7), 54-76. Ener, S. (2015). Consolidation of cobalt nanorods. A new route for rare-earth-free nanostructured permanent magnets, 3 (8), 32-44. Gereffi, G. (2016). Global value chain analysis. The Duke University, Center on Globalization, Governance Competitiveness, 3 (7), 74-89. Mudambi, R. (2015). A global value chain analysis of the regional strategyperspective. Journal of Management Studies, 3 (6), 56-67.