A prevention drug of the global health company Coursework

A prevention drug of the global health company - Coursework Example Just like launching any other product in the market, it is imperative for this company to carry out market research so as to be able to establish the feasibility of this new offering. Strydom posits to the effect that market research helps the marketer to gain knowledge about the needs and interests of the targeted customers. New information and communication technology such as the internet as well as surveys can be used to carry out this exercise. This company ought to segment the market so as to identify the targeted people. The success of the new product depends on the information provided to the targeted consumers about the benefits of the new drug. Once the management has decided on its product concept and marketing strategy, it can then evaluate the attractiveness of the proposal and this can be done through carrying out a business analysis. This involves a review of the sales, cost as well as profit projections to establish if it is worth to start the business venture.